Marketing

Management 

Start Date: Jan 11th
Days: Thursday
Time: 7pm-9pm
Course Length: 10 weeks

Marketing Management 

Single Subject Diploma Qualification

Award: QQI Level 5 Equivalent 

Enhance your skills and employment prospects by completing our 4wk customer service course. Upon successful completion you will have obtained a highly valuable single subject diploma. This certificate combined with other awards can lead towards University entry to first or second year. Holders of this fully accredited  qualification  greatly increase their chances of employment and promotion within a related sector. 

 

For Companies wishing to enhance the skills of their staff this is an excellent opportunity to increase customer satisfaction through providing comprehensive training that will lead to professional helpful high quality service

Course

Focus

Marketing management  analyses and researches various aspects of  consumer behaviour including targets markets, advertising and promotional strategies 

Course

Objectives

Students will learn to identify consumer needs and trends through understanding consumer behaviour including  pricing and pricing strategies 

Course Overview

  • Marketing Management

    • The critical role of marketing in organisations and society

    • Laying the groundwork through strategic planning

    • Managing the marketing process and marketing planning

  • Analysing Marketing Opportunities

    • Marketing information systems and marketing research

    • Analysing the marketing environment

    • Analysing consumer markets and buyer behaviour

    • Analysing business markets and organisational buying behaviour

    • Analysing competitors

  • Researching and Selecting Target Markets

    • Measuring and forecasting market demand

    • Identifying market segmentation and selecting target markets

  • Designing Marketing Strategies

    • Marketing strategies for differentiating and positioning the marketing offer

    • Developing, testing and launching new products and services

    • Managing products through their product life cycle

    • Deciding on international market entry

    • Methods of entry

    • International marketing programmes

  • Planning Marketing Programmes

    • Managing product lines, brands and packaging

    • Managing service business and ancillary services

    • Designing pricing strategies and programmes

    • Selecting and managing marketing channels

    • Managing retailing and wholesaling

    • Designing communication and promotion-mix strategies

    • Designing effective advertising programmes

    • Designing direct marketing, sales-promotion and public relations programmes

    • Managing the sales force

    • Managing direct marketing operations

    • Implementing marketing programmes

    • Controlling marketing activities

Entry Requirements

  • Applicants must have Leaving Certificate, LCA or equivalent.

  • Holders of a QQI Level 4 Award are also eligible to apply.

  • Mature learners (over 23) may be exempt from the above academic requirements.

  • In addition applicants will have to undertake an interview

  • Funding available for social welfare recipients

Accredited By 

logo1_edited.png